The answer to the question in the title is yes, we can trust the geo-fence technique for our business marketing. However, it’s more effective for a new, small-scale business that is not ready yet to compete on national or international markets. As you know, those big markets have gargantuan size companies with years or even decades of experience. It won’t be easy to convince their customers to switch to your business. That’s why you need your own marketing ground to grow, and the geofencing marketing technique is the perfect way to attract local customers in a smaller marketing zone.
Usually, your first customers will be your own neighbors. Thanks to geofence features, now you can show the existence of your small new business on their map apps. This is extremely helpful in your marketing campaign, due to people can see your new business even before you try to speak to them about it. Additionally, even people from outside of your town can find or stumble upon your business easily, due to they can see the name of your business when they use their map apps.